Throughout my career as an HR professional, I have spent considerable time and energy working to attract top talent and retain key employees, but COVID-19 has turned everything on its ear. The past six months have provided new and critical lessons about employee retention post-pandemic – and healthcare will play a major role.

With remote work becoming the new norm, employees have considerably more control and flexibility over when and how they do their jobs. They want the same thing from their healthcare. Companies that offer a safe, convenient, high-quality solution for medical care will have a major edge in the race for talent.

This silver-bullet solution is virtual primary care.

Expanding the Virtual Platform to Primary Care

When the pandemic hit, telehealth quickly became the new standard for care, skyrocketing in popularity practically overnight. It has now become an essential part of the healthcare system.

While telehealth has long played an important role in treating minor illnesses and injuries, the platform has moved well beyond urgent care. Telebehavioral health has grown leaps and bounds in recent years, addressing Americans’ mental health needs amid a nationwide shortfall of mental health providers. Virtual primary care is the platform’s next evolution. Not only does it solve a looming shortage of family doctors, it’s also a perfect match for today’s employees’ wants and needs.

The telehealth platform provides advantages that are otherwise missing from American healthcare – like convenience, speed and easy access to care. Perhaps more important during COVID-19, virtual primary care gives employees and their families a safer way to handle checkups and other important routine services.

A Differentiator in the Race for Talent

COVID-19 has taught me a lot about the things employees value most. Among them: The importance of (and demands on) their time, the need for flexibility and their ability to get things done – on their own terms.


Virtual primary care fulfills employees’ needs in a way the old healthcare model simply cannot. If staff are working remotely, why shouldn’t they access their care remotely? If they can connect with a highly qualified provider online, why would they take extra time to drive to a doctor’s office? And now, with a highly contagious disease wreaking havoc worldwide, why would they ever consider the risks of in-person care when they can talk to a provider from the safety of home?


As HR people, it’s important we offer solutions that meet these needs.

Not only do we understand the burdens (financial and otherwise) of replacing staff – it’s the thing we worry about most – but we’re also focused on attracting and retaining the best people. Virtual primary care is a major differentiator in the race for talent.

MeMD Launches Virtual Primary Care

MeMD is launching a Virtual Primary Care solution for businesses nationwide. In addition to a host of advantages – like the ability to pick your provider, schedule primary care visits at your convenience, and seek on-demand treatment for illnesses and injuries – it also provides the flexibility, safety and convenience employees want most.

Virtual Primary Care will connect employees with board-certified, NCQA-credentialed providers for all routine services, including:

  • Annual wellness visits
  • Diagnoses, prescriptions and medication management for common mental health conditions like depression and anxiety
  • Treatment for men’s and women’s health concerns
  • Smoking cessation and weight loss
  • Ongoing care of well-managed chronic conditions like asthma, diabetes and high blood pressure
  • Referrals to specialists as needed
  • Prescription discounts
  • Labs and imaging
  • 24/7 urgent care for common illnesses and injuries including COVID-19, strep throat, conjunctivitis, flu, bronchitis, urinary tract infections, burns, abrasions, bug bites and allergies

The perks for employees are considerable, but there are perks for employers, too. Beyond improving employee satisfaction, virtual primary care offers businesses greater cost control, program flexibility, easy technology integration and even assistance with claims submissions. A demo is worth your time.


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